Focus on entrepreneurship in Africa

In several African countries, as in Mali, the way of the entrepreneurship is a solution favored by numerous young people to try to make a career.

Group of entrepreneur in Africa

«If I had not made that, I do not really see what I would have been able to make of other one ", notices Hamidou, young Malian entrepreneur who created his company of electronics with his brother five years ago. The first motivation of the young people comes by way of an acknowledgement of impotence: the work is lacking, the studies are only few or not valued, then, it is necessary to create to survive. The Forum of Bamako, which was held until February 15th in the capital, put, for several years, the entrepreneurship at the heart of the debates where the professionals meet the students and the researchers. This year, as Mali tries to reconstruct economically after two years of conflict, it takes a particular importance.

«There is already very numerous companies which work in this way in Africa, my idea are different ", underlines Madjissem Beringaye. This young leader of company wishes to open a center of entrepreneurship and experimental innovation during year 2015: ten young entrepreneurs will be selected to integrate the incubator and will benefit then during one year of an accompanying in the process of development of their project. One of the keys of the success in its spirit, it is to bet on the training: in theory, 25 bearers of project will benefit every quarter of training in the accounts department, in the legal procedures of new business start-up, in the elaboration of the business plan. The best entrepreneurs stemming from the training will integrate then the experimental center. «About 120 young people will be every year formed and accompanied. It represents so many families, communities, villages, which will be made sensitive in the necessity of taking care and of beginning. "

Mix Pro Mk3

http://www.china-entrepreneurship.com/meeting-entrepreneurs/interview-jx-paulin-founder-of-dbx-international-mysimax/

JX Paulin

Branding in China

The branding is a marketing term to indicate the brand-building with the aim of making known and sell its products.

How to do a good branding strategy in China

One of the big weaknesses of the Chinese companies is the branding. Chinese have difficulty in developing their brands and see in it a limited interest. We can however underline that the Chinese government actively promotes national brands. The purpose is to support the domestic consumption. The great majority of the brands have not made progress yet because they are in break with the image of a brand national, considered as a lower quality.

However the certain Chinese brands set up a national recognition.

It remains an important challenge for many foreign companies, which have for the greater part, many to develop badly brands appreciated by the Chinese consumers. But the biggest challenge remains the development of the brand image for the Chinese societies on their own market. Their big problem is the investment on the long term for the creation of good will, notion still little known in China.

It's a pity, because the Chinese consumers are very sensitive to the value mark; real capital confidence and means of social recognition.

Chinese try to imitate European Branding in China

The majority of the Chinese companies turn to the European or American typical branding to make their products known. This fashion consists in letting know the origin of the brand which, in China, translates the quality. Carrying products the label Made in Hunted for antiques trainmen still the reputation of a bad quality, even by the local consumers. So, the advertising executives recommend to their customers to show and to associate western faces with the launched products. These enjoy then a better image and increase their fame with consumer. Furthermore, this quality security allows to establish a high-end positioning in mind of the Chinese.

This Europeanized and Americanized touch is enough to give a luxury image to the company. In brief, the Chinese product is communicated to the Westerner and this tendency confirms more and more.

http://www.marketing-chine.com/conseils-marketing/le-branding-en-chine

http://daxueconsulting.com/branding-china-2/

http://www.youtube.com/watch?v=QIjM0MmmE7g

Chinese market support the whole worldwide market of technology

The sales of the electronic properties increased by 16 % in the first quarter, pulled in particular by television sets and PC.

Technology in China

From the beginning of year, the Chinese consumption of electronic and computing products terrifies the statistics. According to GfK, the sales of electronic products ("smartphones", television sets, PC) jumped up with 16 % in China in the first quarter, and weigh from now on the 19,61 billion euro trinket. Of what to allow the Middle Kingdom to post one of the strongest world growths, better than rest of Asia (+ 13 %), that the Western Europe (+ 2 %) and what the United States. «Seen its weight in the world market, China participates widely in the bounce of the electronics industry ", judge GfK.

In a few years hardly, China raised itself on the first places  of the electronics industry. First world market of desktop computers, second on the segment of laptops, the third on television sets LCD (behind the United States and the Western Europe) … The Chinese buy massively, even if the equipment rate remains still low in this country of 1,3 billion inhabitants.

This year, the population rushes in particular at the flat screens. The Chinese market should reach the 59 million units sold in 2012, is an annual growth of 14 % according to a study published last week by the American cabinet Display Search. Better, China should become, according to Display Search, the first world market of television sets LCD from next year onwards. Actually, sales are supported by the ageing of the installed park. " In China, the purchase of color televisions really soared on the environment of the 1990s.

Besides the increasing urbanization 65 million Chinese of campaigns should join small and average cities in the next five years and the rise of the standard of living, the industry also benefits of the program of subsidies the purchase of electronic and household electrical devices in the rural zones, launched in February, 2009 to face the crisis. A measure which also benefits in the purchases of computers. According to Gartner, the sales of PC should again grow of 22,4 % in 2010, in particular pulled by LAPTOP PCS.

Tablets in China

The fact remains that this cake is not accessible to all the industrialists. Among ten bigger sellers of PC in China, half are Chinese builders: Lenovo arrives far in head with 25 % of market share according to Gartner. Manufacturers as Founder Electronics (6 %), Tongfang (3 %), Great Wall Computer (2 %) and Haier (2 %) are also in the Pip(Top) 10. It is however foreign groups which posted(showed) the strongest growths between 2008 and 2009: the Taiwanese Asus, the number five in China, sales of which jumped up with 72 % and the American Hewlett-Packard, the number two of the market which sold 65 % of units in more the last year.

In this part, France has a card to play. French are not the most effective regarding wholesome technology but the French knowledge is very famous regarding originality or strategy for example. The abilities of the French start-up are very required for the 3D displaying, the post-production or the edition.

Envie d'entreprendre

Tablet Mix Pro MK3

Travel in Group in Myanmar

Travel in Group in Myanmar

Myanmar, formerly Burma , is the most extraordinary guided tour of South East Asia . The wheel turns, as well as prayer wheels of Schwedagon , and Aung San Suu Kyi is finally recognized The Lady . A circuit in a small group in Burma , under the enlightened comment your tour guide , allows in-depth discovery of history and civilizations that have shaped this former Burmese empire.

Rangoon 

Capital Rangoon nostalgic colonial neighborhoods and bustling markets , Mandalay , pagodas wood , gold and stucco ... The light on the pagodas of Bagan is unique. Bowls offerings, yellow saffron robes of monks, Buddhas worshiped expressed great gentleness as the smiles that accompany you along your journey in Burma. A circuit in Burma will allow you to discover or revisit the major sites and lesser known who the magic of this country. Colonial Rangoon bears the signature of the British Empire, but also home to the most grandiose Pagoda Asia Pagan , it must be lost in the maze of temples in Mandalay, let yourself be carried away by the processions of monks on Inle Lake, sneak you in the middle of the boats to meet minority locales.Vous prefer to travel in small groups ?

Yangon

Although Yangon's infrastructure is undeveloped compared to those of other major cities in Southeast Asia, it has the largest number of colonial buildings in the region today.
 While many high-rise residential and commercial buildings have been constructed or renovated throughout downtown and Greater Yangon in the past two decades, most satellite towns that ring the city continue to be deeply impoverished.

About Voyage en birmanie.com 

Our package tours are designed by passionate teams who know the field and took advantage of our expertise in tailor-made trips via http://www.voyagesenbirmanie.com/ . Groups are deliberately reduced to maintain a certain friendliness, and supervised from start to finish by a lover of his country guide . For travel in Burma , we offer a wide range of possibilities and different routes you will find below a selection. Individual and customized or grouped (small groups of 12 people max. ) , Our destination specialists are at your disposal to build the trip of your dreams.

Why qualitative market surveys in China are relevant ?

It is a method of marketing research, after analysis from the consumers' interview. Contrary to the quantitative studies, the qualitative studies are an analysis in depth of the studied target. The questions remain opened, as frequently as possible, and we go more in depth in the analysis with a number of interviewed persons more restricted.

Considered like too literary, the qualitative studies of market are often considered, because not contributing ciphered information. Nevertheless they are extremely rich in information, they allow to interrogate the consumers in depth on their motivations, the brakes to the purchase, their perception of the product, the sacred thoughts, to gather suggestions,...

Why qualitative market survey in China are hard to set up?

In China, the qualitative studies are very difficult to realize, for several reasons:

.
The barrier of the language, besides the problems of comprehension, Chinese a great number of phrases use derived to express, because the franchise  is considered still enough badly, and it can be perceived as an evil polished and possible source of conflict.

In addition, which have live in China know that, the comprehension of this language and the differences of meaning of the words that follow  the regions give a theft with real headhache for the analyses area.

For example, xiaojie ", miss, is positive in the southern part and means prostitute in the northern part, the word "fan", mean " the rice " to Hong Kong and Taiwan whereas this means a plate in continental China

Therefore conduct this kind of analysis require extrem level of knowledge of your market to can be efficient. For foreigner, it is mostly relevant to work with local companies to can insure the good quality of data gathering. Even if it is sometime not enough.

To know more about it : marketing in china

Consumer insights and focus groups with Daxue Consulting

I recently talked with one of my friends who is working in market research and she told me they requested the services of Daxue Consulting. She was saying that the cost of the focus group was half the ones of other firms. After some hesitation on the quality as the prices were low, she decided to hire them for 4 focus groups. She told that they can reach these prices in fact because they ask for free lancers to come on and moderate the FG. The one who did the FG is an MBA from Beida (certainly because the company has tight links with Beida and his founder is an alumnus). Overall, the rest was fine, nothing special and different from other FG firms. But generally speking, that is an interesting trend that many market research firms are following: hiring part times and free lancers to assist their research. I link that trend to the concept of Taleb: anti-fragile. You need to be specilized to survive and as you are receiving deals on things you are not specialized, you need to share your contracts with other part timers or companies. See the book of Taleb: http://www.amazon.com/Antifragile-Things-That-Gain-Disorder/dp/1400067820

What is a group interview ?
The group interview involves the interaction and
creativity of the participants to enrich and consolidate
the collected information. In particular, it can help
participants to form an opinion on a topic they
unfamiliar . It is especially interesting to
analyze themes or areas that are of
differing opinions and involve a confrontation
viewpoints .
The focus group can have many possible uses .
Most often , the technique brings together a number of stakeholders
program (managers, recipients and / or operators concerned public ) and
collect many qualitative information in a relatively short time
through the comparison of lived realities . Focus groups can also be
used in a prospective and identify examples by preferences
actors in the proposal of several scenarios .
Thus involving actors and recipients of a program in the works
assessment , the conclusions of the study will also be more credible and easily
accepted.

Why use this tool
evaluation?
A focus group is a type of group interview consisting of
those involved in policy development or
response. It is intended to obtain information about
their opinions, attitudes and experiences or to clarify their
expectations vis-à-vis the policy or intervention. it
is therefore a method of rapid qualitative survey.
The focus group is of interest to be used in evaluating
projects and programs, particularly for studies
land to beneficiaries and intermediate players.
When used as a result of a program to evaluate
impact, it helps to understand, analyze and decompose the
basis of the views expressed by the participants.

Sources:
CHN Focus group
My blog
Focus group
PDF
Google Book