How to organise a focus group

Here below the 5 steps of the focus group:

1.The selection of participants

• Formation of several groups (6-10 people) depending on the characteristics of the population and its subject matter
• homogeneity of the group, do not put people in knowledge too different or different status
• Encouraging participation (reimbursement or meals)

2. Create the interview guide of the focus group

• Definition and delimitation of topics
• Development of questions: open questions, closed questions...

3. The selection and training of facilitators

• Motivation and neutral facilitator
• Communication skills and interpersonal

4. The course of the discussion

• Discussion "over water" and not strictly followed the interview guide
• Taking notes or recording (audio and video if allowed)

5. L'analyse and report results

• Interpretation and comparison of information between different groups
• Using citation in the evaluation report

And now, you know everything about the focus group organization. 

What to know about focus group in China

What is a focuss group?

A focus group is a qualitative research which takes the form of a meeting of a group of person (around ten, more or less), to determine the answer of this group and the attitude which it adopts with regard to a product or to a service (generally not yet known). In the world of the marketing, focus group, are perceived as tools favored to proceed to an analysis concerning the new products and the services. The focus group allows the companies which wish for it to develop, to test and to discuss names, packaging materials, packagings, before marketing them. This approach also allows to collect information concerning the potential of the market and the reaction of the public, to allow the product, or the service, be widely accepted.

Focus group in China

A focus group in China is realized by means of various techniques of animation of group ( free, directive or semi-directive interview... A focus group is generally realized in a room but can be also realized on the Internet. The focus group in China is a technique of qualitative study which consists in gathering a half-dozen of Chinese or influencing consumer individuals to understand more in depth the attitudes of consumption of the Chinese or behavior towards an offer.