Tuesday, April 22, 2014

Sportswear in China

Several Chinese brands already fight for the right to represent Jeremy Lin, the young American with origin in China who awarded a diploma by Harvard which has just offered the victory in New York Knicks.

Sponsorship development in China through Lin

Xu Zhihua, managing director of Peak Sport Products Co Limited, a manufacturer of sports clothes settled in the province of Fujian, went to the United States the last week and has to meet Linen to discuss a partnership agreement.
"Our CEO met Linen in New York, but I do not absolutely know if they spoke about a contract ", declared Liu Xiang, public relations director of the brand.
Mr. Liu indicated that Xu went to the United States to attend the opening of the first store Peak in New York last Thursday.
Other manufacturers, including Li Ning Co Ltd and Qiaodan Sports Co Ltd, also showed their interest for Linen, but refused to make the slightest comment before the signature of contracts.
The biggest obstacle for the Chinese manufacturers is that Linen signed a contract of three years with Nike in 2010.
The on-line sellers do not however lose a moment.

Promotion through sportswear

"His linen uniform is already a best-seller in my online shop ", declared a seller nicknamed Chen, who sells uniforms of the players of the NBA on Taobao.com.
Chen explained that he had sold 426 linen shirts on Monday afternoon, but that he had not received the goods of his supplier yet.
The young man became the focus of the world press. It made the cover of the last number of the American magazine Time, having appeared on the cover of Sports Illustrated and Daily News.
Teams of Invest Hong Kong, the branch of the government of the administrative region of Hong-Kong in charge of the promotion of the investment, that they are based in Hong-Kong or on the continent, are delighted to be able to help Xtep in his projects of expansion in and by Hong-Kong, he added.

Wednesday, April 2, 2014

Focus on entrepreneurship in Africa

In several African countries, as in Mali, the way of the entrepreneurship is a solution favored by numerous young people to try to make a career.

Group of entrepreneur in Africa

«If I had not made that, I do not really see what I would have been able to make of other one ", notices Hamidou, young Malian entrepreneur who created his company of electronics with his brother five years ago. The first motivation of the young people comes by way of an acknowledgement of impotence: the work is lacking, the studies are only few or not valued, then, it is necessary to create to survive. The Forum of Bamako, which was held until February 15th in the capital, put, for several years, the entrepreneurship at the heart of the debates where the professionals meet the students and the researchers. This year, as Mali tries to reconstruct economically after two years of conflict, it takes a particular importance.

«There is already very numerous companies which work in this way in Africa, my idea are different ", underlines Madjissem Beringaye. This young leader of company wishes to open a center of entrepreneurship and experimental innovation during year 2015: ten young entrepreneurs will be selected to integrate the incubator and will benefit then during one year of an accompanying in the process of development of their project. One of the keys of the success in its spirit, it is to bet on the training: in theory, 25 bearers of project will benefit every quarter of training in the accounts department, in the legal procedures of new business start-up, in the elaboration of the business plan. The best entrepreneurs stemming from the training will integrate then the experimental center. «About 120 young people will be every year formed and accompanied. It represents so many families, communities, villages, which will be made sensitive in the necessity of taking care and of beginning. "